Help a Refugee was a collaborative project initiated by myself and my industrial design classmate Renée Yang. We created the project to facilitate support for the Carnegie Mellon chapter of FORGE, a global organization that works directly with refugees to help them acclimate to their new local cultures.
Renée and I wanted to redefine what on-campus advertising could be and create a refugee awareness campaign that was as unique and meaningful as the organization it would represent.
To accomplish this, we designed a campaign of printed artifacts that could be placed in thoughtfully chosen locations around Carnegie Mellon and be extendable to locations all over Pittsburgh. The placement and design of the artifacts fostered a personal relationship between viewers and the campaign through intrigue and close physical interaction, rather than through force from a distance like that of traditional campus advertising.
The printed artifacts lead viewers to visit the Help a Refugee website that we designed to compliment the artifacts. From the website, viewers could get in contact with FORGE and learn more about how they could directly help refugees in Pittsburgh.
You can experience what it's like to interact with these printed artifacts, too! Just hover over the one in the first image below.